Growth
Marketing · recruiting · database reactivation · referrals
8
Campaigns
111
High-Intent Leads
57
Appointments
$14.70M
Pipeline Value
Campaign Performance
Best PerformerNalla Lake Launch58% open · 23 high-intent · 11 appointments
| Campaign | Category | Sent | Open | Clicks | Repl. | Intent | Appts | Deals | Pipeline | |
|---|---|---|---|---|---|---|---|---|---|---|
| Fall Buyer Match | Buyer | 3,420 | 41% | 512 | 74 | 21 | 12 | 3 | $2.10M | |
| Home Value Season | Seller | 2,880 | 37% | 394 | 61 | 18 | 9 | 2 | $1.45M | |
| NEPA Investor Watchlist | Investor | 940 | 52% | 233 | 38 | 14 | 7 | 2 | $4.30M | |
| Commercial Availability | Commercial | 610 | 46% | 141 | 22 | 9 | 4 | 1 | $3.25M | |
| Nalla Lake Launch | Development | 1,760 | 58% | 486 | 66 | 23 | 11 | 2 | $2.30M | |
| Landlord Services | Property Management | 820 | 34% | 98 | 19 | 7 | 5 | 2 | $410K | |
| 24-Month Reactivation | Past Client | 1,284 | 29% | 156 | 31 | 11 | 6 | 1 | $890K | |
| Agent Opportunity | Recruiting | 310 | 49% | 87 | 14 | 8 | 3 | 1 | — |
Attribution — source → lead → appointment → client → contract → closing → revenue
| Source | Spend | Leads | Cost / Lead | Appts | Clients | Contracts | Closings | Revenue | Pipeline | ROI |
|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads | $3K | 71 | $45 | 12 | 8 | 4 | 3 | $19K | $31K | 581% |
| $2K | 38 | $50 | 1 | 1 | 0 | 0 | — | $4K | 0% | |
| $1K | 26 | $44 | 4 | 2 | 1 | 1 | $6K | $10K | 557% | |
| Website organic | — | 44 | — | 9 | 6 | 3 | 2 | $15K | $23K | Organic |
| Referral | $450 | 18 | $25 | 11 | 9 | 6 | 5 | $34K | $18K | 7600% |
| Past client | $620 | 21 | $30 | 10 | 8 | 5 | 4 | $29K | $17K | 4694% |
| Open house | $380 | 16 | $24 | 5 | 3 | 1 | 1 | $6K | $7K | 1526% |
| Development campaign | $2K | 34 | $72 | 13 | 9 | 5 | 3 | $42K | $86K | 1694% |
| Commercial campaign | $2K | 14 | $121 | 6 | 4 | 2 | 2 | $28K | $49K | 1635% |
| Property management | $540 | 12 | $45 | 4 | 4 | 2 | 0 | $5K | $6K | 852% |
| Agent generated | — | 39 | — | 17 | 12 | 7 | 6 | $46K | $39K | Organic |